Selux

The Selux Book

Light – with res­pect for nature’s allure.

In an extra­or­di­nary year, Selux cre­a­ted an extra­or­di­nary medium that is now being relea­sed at the begin­ning of 2021: a book that is not a cata­lo­gue, not an image bro­chure, not a brand bible – but some­thing that is all that com­bi­ned and yet still much more. The­re­fore, its cre­a­tors have simply named it ​“The Selux book” – they see it as a res­ponse to the recent chal­len­ges faced by com­pa­nies and their com­mu­ni­ca­tion. Due to the pan­de­mic, we have had to forego mee­tings and trade fairs, busi­ness trips and site visits: con­tacts have approp­ri­a­tely shif­ted to a digi­tal realm. Selux res­pond-ed with this book – a sen­sual, haptic and intel­lec­tual plea­sure which stret­ches thin­king beyond the mere func­ti­o­na­lity of a pro­duct cata­lo­gue. In this way, the com­pany would like to give its part­ners and cus­to­mers such as archi­tects, ligh­ting desig­ners and urban plan­ners, a new phi­lo­so­p­hi­cal ap-proach to the illu­mi­na­tion of archi­tec­ture and urban spaces.

“We love the notion that our pro­ducts will ensure both safety and beauty in sync with the envi­ron-ment even after 50 years. This time­les­s­ness is real sustai­na­bi­lity. This idea has a big impact on how we design ligh­ting and what we have to pay atten­tion to. This is what we want to convey in our new book. Sustai­na­bi­lity is some­thing very beau­ti­ful and powerful,” says Klaus-Peter Siems­sen, CEO of Selux AG.

Selux reflects inten­si­vely on how dif­fe­rent out­door ligh­ting requi­re­ments, such as sustai­na­bi­lity, safety and beauty, can be com­bi­ned, and how a manu­fac­tu­rer can con­tri­bute to pre­serve nature. An exten­sive photo essay cele­bra­tes the earth’s beauty with the con­trast bet­ween macro­cosm and micro­cosm. Text con­tri­bu­ti­ons explore the rela­ti­ons­hips bet­ween ligh­ting and nature, espe­ci­ally in the animal king­dom, and even cul­ture in the form of design and man-made places. As a result, Selux seeks and finds ans­wers to an essen­tial topic: ​“How can holis­tic ligh­ting solu­ti­ons for out­door spaces be cre­a­ted in har­mony with nature – light for gene­ra­ti­ons.”

The book is divi­ded into three chap­ters. The first chap­ter ​“Unique Places” focu­ses on the per­fec­tion of nature and the essen­ti­als neces­sary to feel com­for­ta­ble in a place. The second chap­ter ​“More than Light” deals with future issues regar­ding ligh­ting that Selux is con­cerned with – for example, lands­cape archi­tec­ture, ligh­ting qua­lity, the role of mate­ri­als and tech­no­lo­gies, such as solar energy or the smart city. Even in the third chap­ter, which pre­sents the company’s pro­ducts, large-scale con­trasts of pro­duct and nature motifs create com­plex asso­ci­a­tive con­nec­ti­ons. For example: the struc­tu­red, stream­li­ned body of a dra­gon­fly com­pa­red to the inno­va­tive linear ligh­ting tech­no­logy of the new pro­duct ​“The Line”; a green blade of grass as a symbol of pho­to­syn­the­sis builds a bridge to the use of solar tech­no­logy for illu­mi­na­ting streets, paths and places, or how the aes­the­tic of a shiny metal­lic beetle wing are echoed in the reflec­tor optics of the new Tritec Sky.

“We and Selux want to set an example with the book; to make the strengths of the brand per­ceiva-ble. Sophis­ti­ca­ted com­mu­ni­ca­tion instead of adver­ti­sing sta­te­ments. This is why we have not in-cluded a fore­word from the CEO, but instead sum­ma­ri­sed his views in a sophis­ti­ca­ted essay. We also want to use the ima­gery to sti­mu­late and chal­lenge the reader. We are con­vin­ced that corpo-rate com­mu­ni­ca­tion has to be honest and clear. People crave some­thing new and Selux has recog-nised that,” says Hugo Göld­ner, Foun­der and Cre­a­tive Direc­tor of the Berlin-based design agency, CDLX.

Of course, a book like this only fits into our era if it is desig­ned to be sustai­na­ble in every res­pect. That is why Selux, together with CDLX, selec­ted paper and prin­ting pro­ces­ses that not only look natu­ral on an aes­the­tic level, they also meet the hig­hest eco­lo­gi­cal standards. The three main chap-ters of the book are prin­ted on uncoa­ted paper and the appen­dix is prin­ted on recy­cled paper. Thanks to modern LED offset prin­ting tech­no­logy, the book is also prin­ted and finis­hed using envi-ron­men­tally friendly inks and with redu­ced energy con­sump­tion – all with out­stan­ding qua­lity. The Selux Book the­re­fore repre­sents the company’s res­pect for the beauty and per­fec­tion of nature in terms of con­tent, design and mate­ri­als.

If you are inte­rested in the Selux Book, please send your enqui­ries to info@​selux.​de or visit us at selux​.com/​t​h​ebook to see a digi­tal pre­view.