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Sunday 13 March 2016

Light moves - Selux at Light + Building 2016

Light is much more what we per­ce­ive with our eyes. Light affects our well-being and our health. It sti­mu­la­tes our senses, pro­vi­des us with guidance and quality of life. At Light + Buil­ding 2016, Selux will be pre­sen­ting itself and nume­rous new pro­ducts under the motto Light moves“. The exhi­bi­tion will demonst­rate how, at all times, Selux works with light as a cul­tu­ral asset, pla­cing its trust in prac­tice-ori­en­ted col­la­bo­ra­ti­ons with light plan­ners, arc­hi­tects and desig­ners stretc­hing back many years.

At Light + Buil­ding 2016 Selux will be unve­iling a comp­lete new range of pro­duct inno­va­ti­ons that pro­vide plan­ners with better opti­ons for exte­rior and inte­rior light design. Need­less to say, all of these new lumi­na­ires use LED tech­no­logy, which has been opti­mi­sed by Selux to obtain the gre­atest pos­sible effi­ci­ency, light quality and visual com­fort. The result is lumi­na­ires that incor­po­rate highly inno­va­tive designs, such as the stele-type exte­rior lumi­na­ire Lif, with its modu­lar setup or the Loop, a cir­cu­lar lumi­na­ire that superbly meets the comp­lex requ­ire­ments of the office envi­ron­ment. Yet Lif and Loop are just two examp­les of how this com­bi­na­tion of ligh­ting tech­no­logy and design is enab­ling Selux to create ground-bre­aking pro­ducts.

Design — a key ele­ment but no end in itself
As well as allo­wing tech­ni­cally inno­va­tive ligh­ting solu­ti­ons, LEDs also open up enti­rely new pos­si­bi­li­ties for design. Selux makes intel­li­gent use of these opti­ons to create inno­va­tive, sop­his­ti­ca­ted con­cepts that incor­po­rate reduc­ti­ons in shape and volume to create a new type of mini­ma­lism, while at the same time boas­ting maxi­mum light quality. This enab­les Selux to remain just as true to its tra­di­tion of refi­ned simp­li­city as to tra­di­ti­onal German design para­digms, which were the ori­gi­nal reason for its global impor­tance.

An example of this is the extra flat, sur­face-moun­ted lumi­na­ire Pallas, which com­bi­nes mini­ma­list design with homo­ge­ne­ous, opti­mum light yet is ext­re­mely durable and simple-to-assemble. With its cor­res­pon­ding media car­rier that can hold cables and other ele­ments, Pallas is a per­fect example of smart, func­ti­onal integ­ra­tion.

Outs­tan­ding modu­la­rity
Anot­her feature that is evi­dent from the Selux port­fo­lio is the idea of modu­la­rity. Rather than indi­vi­dual ligh­ting solu­ti­ons, Selux deve­lo­pers focus on modu­lar system con­cepts and ver­sa­ti­lity of app­li­ca­tion. Selux sys­tems enable maxi­mum fle­xi­bi­lity, since we offer a wide range of vari­ants in terms of light dist­ri­bu­ti­ons, light colo­urs, per­for­mance clas­ses and assembly met­hods“, exp­la­ins Selux Mana­ging Direc­tor Jürgen Hess. This is demonst­ra­ted, for example, by our highly suc­cess­ful M-family, to which a new member, the M60 Con­nect, is due to be added this year. As a result we can pro­vide plan­ners with tools for first-class ligh­ting solu­ti­ons.“

Full sup­port for plan­ners and users
Our long-term thin­king when it comes to col­la­bo­ra­tion is evi­dent in many areas, and not just in our pro­duct port­fo­lio. Aspects such as ser­vice and sup­port for pro­ject work are very impor­tant for us“, adds Selux Exe­cu­tive Direc­tor Felix Grö­n­waldt. Our goal is to enable the impor­tance of first-class light to be expe­ri­en­ced and to raise an awa­re­ness of this. We aim to ins­pire people and moti­vate them to become invol­ved in the design pro­cess by making cre­ative use of our lumi­na­ires and ligh­ting solu­ti­ons.“

Light moves – the trade fair expe­ri­ence
Selux also places its faith in time-hono­ured part­ners­hips when it comes to stands at trade fairs, with this year´s design once again ori­gi­na­ting from the Berlin arc­hi­tec­tu­ral bureau Gon­za­les Haase. The con­cept is based on that grand master of moder­nity, Le Cor­bu­sier – refe­ren­cing his prin­cip­les of light inci­dence modu­la­tion using louv­red com­part­ments. 5.50 metre tall alu­mi­nium louv­res enc­lose the stand, cre­ating exci­ting inte­rac­tion bet­ween den­sity and trans­pa­rency, its appe­arance chan­ging depen­ding on the move­ments of visi­tors. Our trade fair stand is inten­ded as an open think tank, a plat­form for exc­han­ging ideas and for ins­pi­ra­ti­ons, as well as for dis­cus­si­ons on market requ­ire­ments of the future“, exp­la­ins Jürgen Hess. Inte­rac­tion is a key ele­ment here – as well as for the stand’s aut­hen­tic mate­ri­als: wood, alu­mi­nium and felt. Only when the right light is app­lied does its true nature become evi­dent, with the sen­su­o­us­ness of the sur­fa­ces reve­aled: We enable unders­tan­ding of quality of light.“

Selux and arc­hi­tec­tu­ral thin­king
Good light is more than just a pro­duct or com­mo­dity, it is also a mis­sion to soci­ety – or at least for Selux. Ulti­ma­tely, in all con­si­de­ra­ti­ons, our focus is on light – light that meets pro­ject requ­ire­ments as well as long term viabi­lity. Accor­dingly Selux will also be exten­ding its range of digi­tal plan­ning tools to incor­po­rate con­fi­gu­ra­tors for both of its new pro­ducts, Lif and M60 Con­nect, as well as cor­res­pon­ding Look­bo­oks on its web­site. All rele­vant up-to-date pro­duct and system infor­ma­tion is ava­ilable digi­tally at Selux at all times.

We always think in terms of the arc­hi­tec­ture“, stres­ses Felix Grö­n­waldt. The lumi­na­ire is actu­ally just a means to an end yet it is a means that we par­ti­cu­larly wish to celeb­rate during Light + Buil­ding.“

March 2016

About Selux
The Selux Group is a leading pro­vi­der of sus­ta­inable ligh­ting solu­ti­ons for both inte­rior and exte­rior app­li­ca­ti­ons. By acting sus­ta­inably, Selux is able to main­tain high stan­dards when it comes to energy effi­ci­ency, ergo­no­mics and pro­duct design. Foun­ded in Berlin in 1948, Selux is a global com­pany which is ope­ra­ti­onal in Europe, North Ame­rica and Aust­ra­lia, emp­lo­ying 565 staff. In 2014 the Selux Group con­ti­nued its steady suc­cess course in inc­re­asing its tur­no­ver by 8.9 % to 95 mil­lion €. Much of this growth was due to its USA plant (+31.4 %) and Ger­many (+11.5 %).

At pre­sent, LED ligh­ting is res­pon­sible for more than 50 % of the Selux tur­no­ver, with this figure fore­cast to rise to 70 % by the end of 2016, the­reby pre­pa­ring the way for a full chan­ge­over to digi­tal ligh­ting in the near future. LED light enab­les addi­ti­onal energy savings due to intel­li­gent cont­rol sys­tems and it is in this area that Selux will be focus­sing its deve­lop­ment efforts in future. Some examp­les of well-known pro­jects that Selux has been invol­ved with in the past inc­lude the Park am Gle­isd­re­i­eck“ in Berlin, the Porsche Museum in Stutt­gart, the Vieux-Port in Mar­se­ille and the 911 Memo­rial in NYC.

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