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Tuesday 2 February 2021

The Selux Book

With the new Selux Book”, the Berlin-based manu­fac­tu­rer of lumi­na­ires dares to take a look at the bigger pic­ture for 2021.

Light – with res­pect for nature’s allure.

In an ext­ra­or­di­nary year, Selux cre­ated an ext­ra­or­di­nary medium that is now being rele­ased at the begin­ning of 2021: a book that is not a cata­lo­gue, not an image broc­hure, not a brand bible – but somet­hing that is all that com­bi­ned and yet still much more. The­re­fore, its cre­ators have simply named it The Selux book” – they see it as a res­ponse to the recent chal­len­ges faced by com­pa­nies and their com­mu­ni­ca­tion. Due to the pan­de­mic, we have had to forego meetings and trade fairs, busi­ness trips and site visits: con­tacts have app­rop­ri­ately shif­ted to a digi­tal realm. Selux res­pond-ed with this book – a sen­sual, haptic and intel­lec­tual ple­asure which stretc­hes thin­king beyond the mere func­ti­ona­lity of a pro­duct cata­lo­gue. In this way, the com­pany would like to give its part­ners and cus­to­mers such as arc­hi­tects, ligh­ting desig­ners and urban plan­ners, a new phi­lo­sop­hi­cal ap-proach to the illu­mi­na­tion of arc­hi­tec­ture and urban spaces.

We love the notion that our pro­ducts will ensure both safety and beauty in sync with the envi­ron-ment even after 50 years. This time­less­ness is real sus­ta­ina­bi­lity. This idea has a big impact on how we design ligh­ting and what we have to pay atten­tion to. This is what we want to convey in our new book. Sus­ta­ina­bi­lity is somet­hing very bea­uti­ful and power­ful,” says Klaus-Peter Siems­sen, CEO of Selux AG.

Selux ref­lects inten­si­vely on how dif­fe­rent out­door ligh­ting requ­ire­ments, such as sus­ta­ina­bi­lity, safety and beauty, can be com­bi­ned, and how a manu­fac­tu­rer can cont­ri­bute to pre­serve nature. An exten­sive photo essay celeb­ra­tes the earth’s beauty with the cont­rast bet­ween mac­ro­cosm and mic­ro­cosm. Text cont­ri­bu­ti­ons exp­lore the rela­ti­ons­hips bet­ween ligh­ting and nature, espe­ci­ally in the animal king­dom, and even cul­ture in the form of design and man-made places. As a result, Selux seeks and finds ans­wers to an essen­tial topic: How can holis­tic ligh­ting solu­ti­ons for out­door spaces be cre­ated in har­mony with nature – light for gene­ra­ti­ons.”

The book is divi­ded into three chap­ters. The first chap­ter Unique Places” focu­ses on the per­fec­tion of nature and the essen­ti­als neces­sary to feel com­for­table in a place. The second chap­ter More than Light” deals with future issues regar­ding ligh­ting that Selux is con­cer­ned with – for example, lands­cape arc­hi­tec­ture, ligh­ting quality, the role of mate­ri­als and tech­no­lo­gies, such as solar energy or the smart city. Even in the third chap­ter, which pre­sents the company’s pro­ducts, large-scale cont­rasts of pro­duct and nature motifs create comp­lex asso­ci­ative con­nec­ti­ons. For example: the struc­tu­red, stre­am­li­ned body of a dra­gonfly com­pa­red to the inno­va­tive linear ligh­ting tech­no­logy of the new pro­duct The Line”; a green blade of grass as a symbol of pho­tosynt­he­sis builds a bridge to the use of solar tech­no­logy for illu­mi­na­ting stre­ets, paths and places, or how the aest­he­tic of a shiny metal­lic beetle wing are echoed in the ref­lec­tor optics of the new Tritec Sky.

We and Selux want to set an example with the book; to make the strengths of the brand per­ce­iva-ble. Sop­his­ti­ca­ted com­mu­ni­ca­tion ins­tead of adver­ti­sing sta­te­ments. This is why we have not in-cluded a fore­word from the CEO, but ins­tead sum­ma­ri­sed his views in a sop­his­ti­ca­ted essay. We also want to use the ima­gery to sti­mu­late and chal­lenge the reader. We are con­vin­ced that corpo-rate com­mu­ni­ca­tion has to be honest and clear. People crave somet­hing new and Selux has recog-nised that,” says Hugo Göld­ner, Foun­der and Cre­ative Direc­tor of the Berlin-based design agency, CDLX.

Of course, a book like this only fits into our era if it is desig­ned to be sus­ta­inable in every res­pect. That is why Selux, toget­her with CDLX, selec­ted paper and prin­ting pro­ces­ses that not only look natu­ral on an aest­he­tic level, they also meet the hig­hest eco­lo­gi­cal stan­dards. The three main chap-ters of the book are prin­ted on unco­ated paper and the appen­dix is prin­ted on recyc­led paper. Thanks to modern LED offset prin­ting tech­no­logy, the book is also prin­ted and finis­hed using envi-ron­men­tally fri­endly inks and with redu­ced energy con­sump­tion – all with outs­tan­ding quality. The Selux Book the­re­fore rep­re­sents the company’s res­pect for the beauty and per­fec­tion of nature in terms of con­tent, design and mate­ri­als.

If you are inte­res­ted in the Selux Book, please send your enqu­iries to info@​selux.​de or visit us at selux​.com/​t​h​ebook to see a digi­tal pre­view.

With the new Selux Book”, the Berlin-based manu­fac­tu­rer of lumi­na­ires dares to take a look at the bigger pic­ture for 2021.
Large-scale cont­rasts of pro­duct and nature motifs create comp­lex asso­ci­ative con­nec­ti­ons.
An exten­sive photo essay celeb­ra­tes the earth’s beauty in the cont­rast bet­ween mac­ro­cosm and mic­ro­cosm.
The Selux Book rep­re­sents the company’s res­pect for the beauty and per­fec­tion of nature in terms of con­tent, design and mate­ri­als.
In the Selux Book, Selux ref­lects on its acti­vi­ties as a ligh­ting tech­no­logy manu­fac­tu­rer and its posi­tion bet­ween man and nature more inten­si­vely than ever before.
Toget­her with the Berlin-based design agency CDLX, Selux selec­ted paper and prin­ting pro­ces­ses that not only look natu­ral on an aest­he­tic level, they also meet the hig­hest eco­lo­gi­cal stan­dards.

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