Selux

The Selux Book

Light – with respect for nature’s allure.

In an extraor­di­nary year, Selux crea­ted an extraor­di­nary medium that is now being relea­sed at the begin­ning of 2021: a book that is not a cata­lo­gue, not an image bro­chure, not a brand bible – but some­thing that is all that com­bi­ned and yet still much more. The­re­fore, its crea­tors have simply named it ​“The Selux book” – they see it as a response to the recent chal­len­ges faced by com­pa­nies and their com­mu­ni­ca­tion. Due to the pan­de­mic, we have had to forego mee­tings and trade fairs, busi­ness trips and site visits: con­tacts have appro­pria­tely shif­ted to a digi­tal realm. Selux respond-ed with this book – a sen­sual, haptic and intel­lec­tual plea­sure which stret­ches thin­king beyond the mere func­tio­na­lity of a pro­duct cata­lo­gue. In this way, the com­pany would like to give its part­ners and custo­mers such as archi­tects, lighting desi­gners and urban plan­ners, a new phi­lo­so­phi­cal ap-proach to the illu­mi­na­tion of archi­tec­ture and urban spaces.

“We love the notion that our pro­ducts will ensure both safety and beauty in sync with the envi­ron-ment even after 50 years. This time­les­sness is real sustai­na­bi­lity. This idea has a big impact on how we design lighting and what we have to pay atten­tion to. This is what we want to convey in our new book. Sustai­na­bi­lity is some­thing very beau­ti­ful and power­ful,” says Klaus-Peter Siems­sen, CEO of Selux AG.

Selux reflects inten­si­vely on how dif­fe­rent out­door lighting requi­re­ments, such as sustai­na­bi­lity, safety and beauty, can be com­bi­ned, and how a manu­fac­tu­rer can con­tri­bute to pre­serve nature. An exten­sive photo essay cele­bra­tes the earth’s beauty with the con­trast bet­ween macro­cosm and micro­cosm. Text con­tri­bu­tions explore the rela­tion­ships bet­ween lighting and nature, espe­cially in the animal king­dom, and even cul­ture in the form of design and man-made places. As a result, Selux seeks and finds answers to an essen­tial topic: ​“How can holi­stic lighting solu­tions for out­door spaces be crea­ted in har­mony with nature – light for gene­ra­tions.”

The book is divi­ded into three chap­ters. The first chap­ter ​“Unique Places” focu­ses on the per­fec­tion of nature and the essen­tials neces­sary to feel com­for­ta­ble in a place. The second chap­ter ​“More than Light” deals with future issues regar­ding lighting that Selux is con­cer­ned with – for exam­ple, land­scape archi­tec­ture, lighting qua­lity, the role of mate­rials and tech­no­lo­gies, such as solar energy or the smart city. Even in the third chap­ter, which pre­sents the company’s pro­ducts, large-scale con­trasts of pro­duct and nature motifs create com­plex asso­cia­tive con­nec­tions. For exam­ple: the struc­tu­red, stream­li­ned body of a dra­gon­fly com­pa­red to the inno­va­tive linear lighting tech­no­logy of the new pro­duct ​“The Line”; a green blade of grass as a symbol of pho­to­syn­the­sis builds a bridge to the use of solar tech­no­logy for illu­mi­na­ting streets, paths and places, or how the aesthe­tic of a shiny metal­lic beetle wing are echoed in the reflec­tor optics of the new Tritec Sky.

“We and Selux want to set an exam­ple with the book; to make the streng­ths of the brand per­ceiva-ble. Sophi­sti­ca­ted com­mu­ni­ca­tion instead of adver­ti­sing sta­te­ments. This is why we have not in-cluded a foreword from the CEO, but instead sum­ma­ri­sed his views in a sophi­sti­ca­ted essay. We also want to use the ima­gery to sti­mu­late and chal­lenge the reader. We are con­vin­ced that corpo-rate com­mu­ni­ca­tion has to be honest and clear. People crave some­thing new and Selux has recog-nised that,” says Hugo Göld­ner, Foun­der and Crea­tive Direc­tor of the Berlin-based design agency, CDLX.

Of course, a book like this only fits into our era if it is desi­gned to be sustai­na­ble in every respect. That is why Selux, toge­ther with CDLX, selec­ted paper and prin­ting pro­ces­ses that not only look natu­ral on an aesthe­tic level, they also meet the highest eco­lo­gi­cal stan­dards. The three main chap-ters of the book are prin­ted on uncoa­ted paper and the appen­dix is prin­ted on recy­cled paper. Thanks to modern LED offset prin­ting tech­no­logy, the book is also prin­ted and fini­shed using envi-ron­men­tally friendly inks and with redu­ced energy con­sump­tion – all with outstan­ding qua­lity. The Selux Book the­re­fore repre­sents the company’s respect for the beauty and per­fec­tion of nature in terms of con­tent, design and mate­rials.

If you are inte­re­sted in the Selux Book, please send your enqui­ries to info@​selux.​de or visit us at selux​.com/​t​h​ebook to see a digi­tal pre­view.